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Case Studies

Ottawa REDBLACKS

Professional Canadian Football Team

  • Results
  • Client Says

GOAL: Increase Ticket Sales

  • Cashion Marketing used deep segmentation paired with contextual content to drive a 18.32X return on ad spend throughout the 5-month season. 
  • The key was leveraging the teams first-party data to create highly qualified targets while monitoring the live data to optimize ads quickly in order to scale and maximize the return on the ads before game day.
"Cashion Marketing was able to change the way we as a business looked at generating revenue in the digital space. No longer was it a long term focus, instead he helped transform the way we strategically and tactically looked at creating targeted specific workflows that through his constant optimization was able to modify and scale the ROI."
 
- John Mathers [Senior Vice President, Brand & Business Development at Ottawa Sports and Entertainment Group (OSEG)]

Ottawa REDBLACKS

Professional Canadian Football Team

GOAL: Increase Ticket Sales

  • Results
  • Client Says
  • Cashion Marketing used deep segmentation paired with contextual content to drive a 18.32X return on ad spend throughout the 5-month season. 
  • The key was leveraging the teams first-party data to create highly qualified targets while monitoring the live data to optimize ads quickly in order to scale and maximize the return on the ads before game day.
"Cashion Marketing was able to change the way we as a business looked at generating revenue in the digital space. No longer was it a long term focus, instead he helped transform the way we strategically and tactically looked at creating targeted specific workflows that through his constant optimization was able to modify and scale the ROI."
 
- John Mathers [Senior Vice President, Brand & Business Development at Ottawa Sports and Entertainment Group (OSEG)]

Orchard View Wedding & Event Centre

  • Results
  • Client Says

GOAL: Generate Leads

  • Cashion Marketing leveraged Google Ads, Facebook Ads and Instagram Ads to build a fully automated funnel to drive awareness, consideration and conversion which resulted in 881 leads over a 17-month period.
  • This was done by targeting groups in different stages of their search process and using heavy remarking to move warm leads toward conversion.
"Cashion Marketing was a pleasure to work with always being responsive and reacting to trends immediately, providing us with great insight and reports throughout.  We were provided with a great all around experience."
 
- Adam Milito [General Manager, Orchard View Wedding & Event Centre]

Orchard View Wedding & Event Centre

GOAL: Increase Ticket Sales

  • Results
  • Client Says
  • Cashion Marketing leveraged Google Ads, Facebook Ads and Instagram Ads to build a fully automated funnel to drive awareness, consideration and conversion which resulted in 881 leads over a 17-month period. 
  • This was done by targeting groups in different stages of their search process and using heavy remarking to move warm leads toward conversion.
"Cashion Marketing was a pleasure to work with always being responsive and reacting to trends immediately, providing us with great insight and reports throughout.  We were provided with a great all around experience."
 
- Adam Milito [General Manager, Orchard View Wedding & Event Centre]

Meatings Barbecue

  • Results
  • Client Says

GOAL: E-commerce Sales

  • Cashion Marketing used data-driven targeting models and contextual content strategies to drive a 7.38X return on ad spend over 6-months.
  • The key was assessing the unique positioning of the business to deliver authentic ad experiences to their ideal customers.
  • As sales data began to populate, Cashion Marketing utilized this data to decrease the cost per purchase and maintain a high return on investment while scaling the campaign.
"Cashion Marketing has been an asset to our marketing team since the day we hired them! They worked closely with our in-house social media team to create, capture, and execute amazing social campaigns. We’ve been consistently using Cashion Marketing since the pandemic hit and we had to close down our restaurant. Since we closed, our e-com sales were the only revenue coming in to keep our business afloat. Cashion Marketing was able to continually increase our sales week over week with their strategic ads. We’re so thankful to have Cashion Marketing on our team!"
 
- Mat Flosse [President, Meatings Barbecue]

Meatings Barbecue

GOAL: E-commerce Sales

  • Results
  • Client Says
  • Cashion Marketing used data-driven targeting models and contextual content strategies to drive a 7.38X return on ad spend over 6-months.
  • The key was assessing the unique positioning of the business to deliver authentic ad experiences to their ideal customers.
  • As sales data began to populate, Cashion Marketing utilized this data to decrease the cost per purchase and maintain a high return on investment while scaling the campaign.
"Cashion Marketing has been an asset to our marketing team since the day we hired them! They worked closely with our in-house social media team to create, capture, and execute amazing social campaigns. We’ve been consistently using Cashion Marketing since the pandemic hit and we had to close down our restaurant. Since we closed, our e-com sales were the only revenue coming in to keep our business afloat. Cashion Marketing was able to continually increase our sales week over week with their strategic ads. We’re so thankful to have Cashion Marketing on our team!"
 
- Mat Flosse [President, Meatings Barbecue]