Professional Canadian Football Team
GOAL: Increase Ticket Sales
- Cashion Marketing used deep segmentation paired with contextual content to drive a 18.32X return on ad spend throughout the 5-month season.
- The key was leveraging the teams first-party data to create highly qualified targets while monitoring the live data to optimize ads quickly in order to scale and maximize the return on the ads before game day.
"Cashion Marketing was able to change the way we as a business looked at generating revenue in the digital space. No longer was it a long term focus, instead he helped transform the way we strategically and tactically looked at creating targeted specific workflows that through his constant optimization was able to modify and scale the ROI."
- John Mathers [Senior Vice President, Brand & Business Development at Ottawa Sports and Entertainment Group (OSEG)]